Packaging Redesign - Tropicana
The goal of this project was to take a current product and redesign their logo and packaging. I chose to redesign Tropicana's orange juice packaging. I took into consideration the negative feedback Tropicana received after doing a redesign in 2009. Consumers were upset by the drastic change of their logo and the disappearance of the brand's iconic orange. I chose to keep their logo very similar and incorporate the shape of an orange. However, I wanted to add a modern twist to the design. I added a geometric pattern to the label with different colors mixed in the design. I printed the label on clear sticker paper to give the design an interesting transparent look.